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Auctions with Harcourts


Whether you are buying or selling property our auction platform has unparalleled advantages.


Australia’s Top Real Estate Auctioneer Ben Brady transferred to California early 2014 in order to develop and launch the Harcourts Auction platform, within the expanding Real Estate franchise - Harcourts USA. The Auction platform is a division entirely unique to Harcourts USA with a level of service, support and training unable to be offered by any other real estate franchise in the United States.

Over 60% of all real estate sold in Australia and New Zealand is completed via the process of Auction. However, Australia hasn’t always seen such a high percentage of preference and the development of the use of auctions has been a growth over the past 20 years. As sellers and buyers alike are learning to overcome the misconception that auctions are only relevant for selling distressed property and through employing the process of auction they have experienced the many advantages.

Recently we are beginning to see a similar trend in the USA; however Harcourts USA & Harcourts Auctions believes many companies who are claiming to offer the process of auction are continuing to miss the fundamental concepts which make auctions successful. Many real estate auction companies have recently formed looking to make a quick buck and cash in off the recent take up of the process, however in doing so have created a process which lacks genuine and transparent transactions, conducted by agents who have little skill base around the auction process.

Harcourts Auctions provides a service exclusive to Harcourts USA focused on the auction process but does more than just auction property. Ben Brady, the Director of Auctions, is responsible for calling the bids of the live auction. However, given Ben’s extensive experience as a sales agent and manager he is also responsible for delivering regular sales coaching to all Harcourts USA agents. Through having Ben as a constant point of contact within the Franchise, this allows Harcourts agents across USA to be completely educated and skilled in the process of auction, giving them the ability to be known as auction experts.

For more information about the auction platform and Harcourts Auctions, please click here and you will be redirected to their website. 

Why Sell Through Auction?

If you are interested in hearing more about how we can get your home sold for the most money possible in the most efficient time possible, we want to meet with you! Our meeting should only take about fifteen minutes and you will learn how we will help you save time and future headaches when you decide to work with us. Please see the attachments above which showcase our remarkable auction results, as well as a few success stories we have had over the past few months. Do not hesitate to contact me if you have any further questions as I am happy to help, or visit our Harcourts Auctions website.


Current Harcourts Auction Stats


Key facts about our selling with our auction process:

  •  Of the last 165 homes we have listed through auction, we have sold 149 of them - thats over a 90% total clearance!
  • We've imported this exclusive marketing platform from Australia that is selling of our listings within 33 days or less, at or above full market value.
  • We only sell at a price that our sellers are 100% happy with.
  • Showings during 'Open House' times only, NO lockbox on your door for unexpected visitors. 
  •  We are getting an average of 88 buyer parties through your door in just four weeks.
  •  Our sellers receive an average of SIX OFFERS in just four weeks of marketing time.
  •  There is no need for a six month listing contract, 60 days is preferred.
  •  Transparent process that produces results & less likelihood of a sale falling out of escrow.
  •  Does not cost any more than traditional sale.
  •  Sellers are receiving an average of 22% higher sale price compared to the original list price. 

We're Here to Help

Selling your home is a very important decision and you want to be sure that you can trust the real estate professional you hire. Whether it's the sale of a longtime family home, a successful investment property, or a quick flip, selling your home is always an important transaction. As a seller, you need to focus on what is best for you, your family, and your business. We at Harcourts work hard to earn your business and will not stop until we have fought for every penny possible that the market is willing to pay for your home.

FSBO VS Auctions

Reasons to Sell

Traditional vs Auction